About Us

We founded the company with the idea of these inspirational and selfless women, who have so much to take care of everyday, having a place where they could come and be the ones being pampered and cared for. We really wanted somewhere women could relax and feel great about themselves.

Women find confidence in the way they look and feel, and that’s what we’re here to help with. We want to take the stress out of finding the right outfit and be able to give one-on-one service to women who just aren’t quite sure what to put together for a special occasion. Whether that is an event, date night, Saturday with the girls, or just everyday life, our mission has been, and always will be, building confidence in women through clothing.

We decided to take a leap of faith into the online world, and boy, was it difficult. We started from the ground up and are still working diligently to bring a fresh look to every day, online shopping.

Our goal is to bring an in-store experience to our website, so customers can find fully styled outfits for any occasion, and receive the same personalized care online that they would in store. We work really hard to give customers additional fit tools for every single item, so they know exactly what will be right for their body type. We also take a lot of extra time to make sure our website, and our mobile app, are an online community, where customers feel welcome, have fun, and get to connect with our brand, our style, and our fit.  

We hand select each piece to create collections that will work for women of all ages. Because we want the very best for our customers, all of our items are carefully chosen for a classy and conservative style, while always considering an affordable price point.

Our customers are our reason for what we do and we love every single one of you!